The 2030 Agenda loses visibility in sustainability reports, how to reactivate the SDGs in the company?

When the United Nations adopted the 2030 Agenda and its 17 Sustainable Development Goals (SDGs) in 2015, the corporate world reacted with unprecedented enthusiasm. During the first few years (roughly 2016-2020), the sustainability reports of large companies became a vibrant mosaic of the colorful icons of the SDGs. Correlation tables were published, public commitments were declared, and the SDGs were consolidated as a universal language for communicating the social and environmental impact of business activity.

However, in the most recent reports, a disconcerting change in trend is observed: the visible presence of the SDGs has been drastically reduced or, in many cases, relegated to a superficial and generic mention. This phenomenon has been informally baptized as the “logo effect”: the image is maintained as a nod to the gallery, but the depth in the data, the concrete goals and the rigorous monitoring are lost. The result is a growing distrust on the part of stakeholders, who, increasingly educated, are beginning to see these statements as a gesture of greenwashing if they are not accompanied by verifiable indicators.

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