The 10 organizations sponsoring the most influencers to raise awareness about drought

The World Health Organization estimates that every year 55 million people are affected by droughts worldwide, including Spain. A serious impact on crops, livestock and health. More than two thirds of Spain’s surface is threatened by desertification. The risk is very high in 11% of the territory.

Lack of water, pronounced droughts, increases the risk of disease and death of 40% of the world’s population. FAO estimates that up to 700 million people are at risk of displacement as a result of droughts by 2030.

After analyzing and categorizing the existing data of the contents of 112 million publications on Instagram of Spanish influencers, in different formats (fixed posts, stories, reels and IGTV) with the PRIMETAG software, the 10 companies that sponsor the most influencers in Spain were determined to raise awareness about the serious problems brought by droughts and desertification:

1. UNHCR
2. Oxfam Intermón
3. UNICEF
4. Action Against Hunger
5. La Pajarita Paintings
6. Leroy Merlin
7. Color Baby Toys
8. DecoArt
9. Deco Trash
10. Bezoya

Source: Change 16