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Legal war on greenwashing: An enemy for sustainability and climate change?

The fight against climate change has taken on a new dimension with the declaration of legal war against greenwashing. This practice, which consists of some companies presenting a misleading image of environmental sustainability, has been politically identified as a serious obstacle to achieving global climate goals. The European Union, together with several countries, has intensified its efforts to curb this form of misleading advertising, highlighting its negative impact not only on consumers, but also on fair competition and true sustainability. Europe, in particular, has recognised greenwashing as a significant impediment in the fight against climate change.

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