The first climate change awareness campaign of the Government of Spain calls for collective action

The Vice-President of the Government Sara Aagesen presented today, at the Ministry of Transport and Sustainable Mobility, “the first institutional advertising campaign of the Government of Spain aimed at raising awareness of climate change”. With the title “Climate change, the great challenge of your era”, the initiative – reports the Ministry – seeks to “strengthen public awareness of the magnitude of the climate challenge and highlights the key role of collective action to guarantee a safe and well-being-oriented energy transition”.
The message disseminated by the Ministry for Ecological Transition in its campaign is built around a narrative in which Mother Earth takes the floor and addresses citizens directly, questioning humanity about its present and future decisions. From this voice, the campaign poses climate change as the great challenge of the current generation, but also as an opportunity to act jointly and decisively based on four main axes:
(1) that of science and solutions: the role of science as an essential tool to care for humanity and find effective responses to the climate crisis is vindicated;
(2) that of the sustainable primary sector: sustainable agriculture and livestock farming are valued, capable of guaranteeing food security and coexistence with the planet;
(3) that of safeguarding biodiversity: the campaign stresses that protecting species and ecosystems is a crucial step for the very survival of the human species; and

Continue reading news in Renewable Energies