The ‘eco’ scam: Europe says enough

The EU wants to end greenwashing and force companies to demonstrate the ecological virtues they advertise

Phrases such as “packaging made from 30% recycled plastic” or “ocean-friendly sun protection” are frequent examples in the labeling of items we buy on a daily basis. With these messages, brands try to demonstrate that they have a commitment to the environment and that the product they market is ecofriendly, so that the consumers they are targeting opt for their offer to the detriment of others that do not exhibit these ecological guarantees.

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